The Courage To Ask For What You Want In Business



In episode 26 of the new Awaken The Possibilities Podcast, Host Terry Wildemann interviews Jessica Yarbrough in  “The Courage To Ask For What You Want For Business”. Awaken the Possibilities Podcast features successful entrepreneurs and intuitive leaders who offer insights on how to attract success in business and life.


About Jessica Yabrough:

Jessica Yarbrough has quickly developed a reputation of being one of the best business strategists and marketing and sales consultants for entrepreneurs who want to sell high value products and services. Her background is in international business and she has built multiple companies.

Jessica is a genius at showing entrepreneurs how to build an expert platform, rapidly raise their value, build their credibility online and attract high paying clients. She travels the world teaching and inspiring entrepreneurs and helping them grow their influence and make the income and impact they desire.

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Terry Wildemann: Welcome everyone to awaken the possibilities. I’m your host, Terry will demand and as you know if you’ve been listening to the podcast for a while.


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Terry Wildemann: We work with entrepreneurial leaders and help them leap off the hamster wheel of life and leap into calm ease and flow.


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Terry Wildemann: The results are unstoppable intuitive leaders who are resilient and practical business mystics


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Terry Wildemann: And my guess all amplify that message they come to you with wonderful insights


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Terry Wildemann: On how it is that they help business people be the best that they can be in business and in life, which is equally important.


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Terry Wildemann: And I think a lot of us are beginning to know to understand that our personal lives are equally as important as our business lives.


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Terry Wildemann: So to make sure that you hear every single episode. Go to awaken the now a little bit about my guest today I have a brilliant guest who loves to work with high level folks and her name is Jessica Yarborough. Welcome to the show, Jessica.


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Jessica Yarbrough: Thank you for having me. Terry


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Terry Wildemann: So I like to give our audience a little bit about you. You have quickly developed a reputation of being one of the best business strategist marketing and sales consultants.


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Terry Wildemann: For entrepreneurs who want to sell high value products and services her background is in international business and she has built multiple companies.


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Terry Wildemann: Jessica is a genius at showing entrepreneurs, how to build an Expert. Expert platform and repeatedly raise their value build their credibility online and attract high paying clients.


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Terry Wildemann: She travels the world. Doesn’t that sound juicy she travels the world teaching and inspiring entrepreneurs and helping them grow their influence and make the income and impact that they desire.


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Terry Wildemann: So welcome again. Now one of the things that we were talking about before the show, Jessica. Is that what you love to teach our


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Terry Wildemann: Love to teach folks how to get the best out of life and shift mindset. Can you talk a little bit about how our mindset can get in the way of running a successful business and thriving in our personal life.


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Jessica Yarbrough: Well, I mean, there’s so many different levels that come into play with your mindset and limiting beliefs and I see it play out whether someone is making you know 150,000 or 3 million a year.


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Jessica Yarbrough: We


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Jessica Yarbrough: We constantly have to overcome the self imposed limitations and I’ve seen it play out in anything from I’m not worthy. And I can’t raise my prices to I can’t make more than my husband to


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Jessica Yarbrough: You know, I need to, I don’t know enough. Give me another 10 years before I can do this thing. And I feel like it’s more prevalent in women than men.


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Jessica Yarbrough: And I do see it in some of my male clients as well. But it’s about breaking free from those limitations that stop you from achieving that.


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Jessica Yarbrough: Next level of success. And I know you do this with some of your clients. It’s like, sometimes it’s like I gotta work harder. I got to put more more in to get more out and that is just not true.


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Terry Wildemann: You know, you’re absolutely right. It’s not true. And you know sometimes when we work that hard. We’re not listening to the inner guidance that comes up our bodies are screaming


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Terry Wildemann: Telling us information and we refuse to listen to it. Can you talk about how intuition has role in the work that you do with your executives, because I know you work with high level executives.


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Jessica Yarbrough: Yeah so intuition is so important. And, as a society, I feel like we’ve


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Jessica Yarbrough: Learned have been told to kind of shut out those intuition and to look externally for all of the answers.


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Jessica Yarbrough: I mean, just think about when you have an idea what’s the first thing you do is you go and ask and tell your friends and you get their opinions. Well, oftentimes, your, your idea may get shut down because of their own limitations.


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Jessica Yarbrough: You can’t do that. That’s not possible. Why would you do that. That’s a silly idea. And so we we continue to get this negative feedback from those around us and therefore


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Jessica Yarbrough: Create a lack of trust with our inner guidance and so the, the key is to really follow your gut instinct. If something is pulling you saying this is what I need to do then go do it and quit asking other people’s opinions are surveying, whether you should or shouldn’t do it.


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Terry Wildemann: And what you just said right now is so powerful, we survey, other people because we want people to like our idea we want validation from the people that we care about. And so what happens is it’s almost like putting a lid on the pot and then the idea just simmers away.


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Terry Wildemann: And it doesn’t feel good. So I’m curious, Jessica. How do you help your client take that lid off, keep it off and say to the to the naysayers. Sorry, I’m doing it anyway. What advice do you give them well.


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Jessica Yarbrough: First of all, you know, that’s why people hire a coach or consultant like myself for yourself. And it’s because you need someone to kind of like that fire under your butt and to call you on your BS and


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Terry Wildemann: The swift kick in the


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Jessica Yarbrough: Behind when you start to self sabotage, which it plays out in every single day in every single way and all of my clients.


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Jessica Yarbrough: It’s like a little dance. And so you need that you need a group of people that you can surround yourself with are supporting that vision.


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Jessica Yarbrough: You know, oftentimes that might be if you don’t have a supportive partner that’s a whole other battle that you have to deal with. And sometimes I have clients who who


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Jessica Yarbrough: Don’t share their about their business with their, their partner because they can’t


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Jessica Yarbrough: And so you have to find a way. And if that means that you have kind of a division out share that part of my life with them. Okay, if it means saying no to certain friendships or not sharing that with them or whatever it may be.


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Jessica Yarbrough: But make sure you have a support system around you have someone that’s going to be your cheerleader, and your coach.


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Jessica Yarbrough: For making sure you move forward on the very things that you say you want to do. And that’s the key. It’s never me saying I want this and you need to do this. It’s always them. It says this is my dream. This is my vision and I’m the one who reminds them.


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Jessica Yarbrough: This is what you say you wanted. Don’t forget that this is your vision. Now, do what it needs to be done to move forward.


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Terry Wildemann: You know that vision piece is so important. And I know that a quote that you really love is you get in life. What you have the courage to ask for by Oprah Winfrey


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Terry Wildemann: Can you talk a little bit about that and why that’s your favorite quote and how that bridges living our dreams and our vision.


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Jessica Yarbrough: Well, I think a lot of people are playing small


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Jessica Yarbrough: They’re caught in victim mode. They don’t think they’re worthy of more, they don’t know enough. They’ll never know enough even sometimes you see


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Jessica Yarbrough: People feel like they never can give enough to their clients or to their loved ones are to their family. Think of mothers and


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Jessica Yarbrough: Partners and it’s always this not enough notice and this causes people to settle


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Jessica Yarbrough: And what a lot of people don’t realize is just by the virtue of asking by willing to ask, you’re willing to receive and when you’re willing to receive


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Jessica Yarbrough: That means you have an expanded sense of self worth, and the ability to receive


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Jessica Yarbrough: And we live in an abundant universe. And so it starts with asking asking for more money asking for the rays asking for the, you know, the promotion, even if it’s not monetary related


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Jessica Yarbrough: Asking for the title asking for the sale at the end of a sales call asking for more asking for more of yourself asking for more out of life.


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Terry Wildemann: Yeah, and that is so huge. The power of the ask. And the energy behind that power of the ask is believing and trusting that it will come


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Terry Wildemann: You agree with that.


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Jessica Yarbrough: Absolutely. You have to have the belief. You can’t ask and say it’s not going to happen. It’s not going to happen is, then you’re sending the universe mixed signals.


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Jessica Yarbrough: You have to ask and move forward and understand that your life works out perfectly.


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Jessica Yarbrough: And everything is in divine order and so rather than trying to fight your way through life. You can open you can flow, you can still drive forward with the vision, but you need to ask and you need to trust that there is something greater than you, that is driving your life.


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Terry Wildemann: So I’m curious. One of the things with with the ask. And I, I do a lot of work around the ask. Also, is you do


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Terry Wildemann: What, one of the things that I find that is challenging for people, especially executives, which we both do a lot of work with and you know with entrepreneurial leaders and executives.


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Terry Wildemann: It’s about being vulnerable.


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Jessica Yarbrough: Yes.


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Jessica Yarbrough: You said it.


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Terry Wildemann: About that vulnerability, because that vulnerability can be really, really rough. You know, it can be tough for these folks to, you know, hey, well, I’m the leader. So I’m supposed to have all the answers baloney.


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Terry Wildemann: Someone true. You don’t have to ask or the and just especially if you build a phenomenal team around you.


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Terry Wildemann: That has trust, and can come with you and you can give you hints and ideas and grow with you to help you get to where you want to be. So can you talk a little bit about that vulnerability and the executive level.


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Jessica Yarbrough: Vulnerability is the key to everything vulnerability in your relationships and being willing to admit that, hey, I was wrong. That’s


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Jessica Yarbrough: I might have missed. But I really miss this other thing over here.


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Terry Wildemann: As I


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Jessica Yarbrough: You know, I feel like as leaders. We tend to be more protective we like, we want to feel like I have it all together. I don’t make any mistakes and they a lot of


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Jessica Yarbrough: Leaders to like if they admit that they were wrong, that it makes them. It perceives them as being weak, but that’s simply not true.


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Jessica Yarbrough: In fact, if you’re never vulnerable you’re seen as like someone with a shell and not real because people disconnect they that they don’t. They can’t connect with someone that isn’t human and we are all human we


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Terry Wildemann: All make mistakes. Exactly, exactly. You are so spot on with that and you know you pointed out something very important. People think that asking for help is is weak. It’s actually the other way around. Isn’t it not asking for help is weak and asking for help is a sign of strength.


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Jessica Yarbrough: Absolutely, I had two people asked me this week was what was the biggest mistake that I made it or biggest regret growing my business and I was like that. I didn’t get help sooner.


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Jessica Yarbrough: Because in my mind I’m smart. I built companies. I don’t need help. I’m going to figure it all out.


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Jessica Yarbrough: Everybody has blind spots I wish that movement. We’re good. I wish I would have got help sooner. And you’re absolutely right. It was like our ego says, No, I don’t need help. I don’t need to ask, but we all need somebody outside of ourselves to give us that insight that we can’t see.


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Terry Wildemann: That’s exactly right. Because we’re not objective about ourselves, are we


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Jessica Yarbrough: We’re not. We’re not objective we are emotional


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Jessica Yarbrough: And


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Terry Wildemann: Speaking of emotions. What are your thoughts about this. This is something I say so. I would love to hear your thoughts on it.


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Terry Wildemann: People say, oh, leave your emotions at the door, and I look at them like they’ve got three heads on their shoulders and I’m like why you’re supposed to leave your emotions at the door. And my response to that is no.


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Terry Wildemann: Everything you do is driven by emotion everything. What you do is you leave the drama at the door. Right. So what are your thoughts about that. I love to hear


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Jessica Yarbrough: Yes, I, you can definitely feel the emotion, but it’s the reacting and attaching it to like something that happened to the past, because that’s not fair to the person in front of you and that’s what we do.


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Jessica Yarbrough: Like if someone triggers us and we’re angry we associate that with a past memory of maybe someone who hurt that hurt us in certain way and we go down the spiral rabbit hole until we’re at rock bottom.


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Jessica Yarbrough: And then we project, all of that on to them. And this poor person’s like, Oh, sorry. I just, I didn’t mean to trip up. And so we can feel the emotion. We can acknowledge it. We can be objective, which is and a lifelong journey.


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Terry Wildemann: Is about


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Jessica Yarbrough: But it’s not allowing ourselves to go into the drama or to go into the past and bring all that stuff up and throw it at the other person because that’s not going to be healing or productive for anyone involved.


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Terry Wildemann: And it’s important for us when those events happen to take stock of wow, why did I react like that.


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Terry Wildemann: And once we figure out why you react like that and there’s so many modalities so many things you can do to help clear that out.


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Terry Wildemann: Whether it’s EFT tapping or emotion code or body code or em, Dr. Any of those energy psychology tools to help you clear that emotional piece because when you’re a leader.


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Terry Wildemann: And you keep going to those places. You’re not helping yourself. And where are you helping helping your teams and your clients. What are your clients because your clients then become the recipient of that.


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Terry Wildemann: Sort of. Whoo. Okay, what just happened here which could cause you a client and that’s not a healthy thing either. So one of the a topic that I love to bring up for for people like ourselves. We’re executive coaches is perfection.


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Terry Wildemann: Can you talk to me about how you work with perfection and your clients.


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Jessica Yarbrough: We have to break the patterns of the need to be perfect. And again, this plays out with oftentimes like launching preparing to launch a new idea and then it never been good enough so that that goes back to the wound of not being good enough.


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Jessica Yarbrough: Yeah. And the thing is, it doesn’t have to be perfect, but we can get to move towards that we can move towards getting it right, but nothing is ever fully complete there you know there’s we are a


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Jessica Yarbrough: Work of art, and this is a lifelong journey. So, allowing yourself to execute with


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Jessica Yarbrough: Imperfect perfection is going to be key to your success and getting yourself 80% there.


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Jessica Yarbrough: And then allowing yourself to get the feedback from your team to get your feedback from your clients to get your feedback from your market, whatever it may be. If you, if you’re always striving for perfection. You’ll never get there.


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Jessica Yarbrough: Okay get as close as you can. It’s just that 80% love it, then allow other people to wait in


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Jessica Yarbrough: That’s going to get you much, much closer to perfection and just trying to figure it out on your own and and pausing and stalling and going around in circles until you some often people just throw the whole idea. I’m done.


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Jessica Yarbrough: It’s not going to happen. I’m gonna go back to the old way of doing things. Because I, it wasn’t perfect enough for me, which again is that internal


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Terry Wildemann: It is, you know, one of the things I share with my own clients who have this perfectionism tendency is


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Terry Wildemann: Instead of perfectionism strive for excellence because perfectionism creates walls yes action is a you are in that box and it doesn’t change. This is perfect. You can’t change it. Okay. Whereas with excellence.


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Terry Wildemann: There are levels levels and levels and levels. It’s like a flexible amoeba. You know, you can move in thrive.


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Terry Wildemann: When you live in the world of excellence, instead of the world of perfection perfection can really hurt us right there’s like you Gina you you described that beautifully. But when you go into excellence. There’s a the boundaries are lifted.


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Jessica Yarbrough: Ready and there’s room for innovation.


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Terry Wildemann: Innovation.


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Terry Wildemann: Isn’t that a novel idea.


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Terry Wildemann: The innovative leader. Wow. You gotta toss the perfection in the trash. You know, well let’s just throw it off and in my facebook group.


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Terry Wildemann: Called awaken the possibilities on Sundays we have a mean called spaghetti Sunday and the goal is to throw everything at the wall.


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Terry Wildemann: Okay, throw it all at the wall, no matter what it is, and it’s complete imperfection just play with it and see what sticks and that’s where the conversation goes and it’s so much fun as business region.


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Terry Wildemann: Right entrepreneurs throwing spaghetti at the wall saying wow let’s see where this goes. And it’s not about rabbit holes. It’s about let’s watch the journey. Um, I love that, you know, so it’s that inward journey that we have here. So I’m curious.


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Terry Wildemann: Jessica. One of the things that I that the little bit that I’ve known about you is you are in service. So can you share how you serve your client.


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Jessica Yarbrough: Yeah. Well, people come to me in a couple different ways they’re stagnant with where they’re at. That could be. Hey, my incomes that 150, it could be my income said a half million, but I am completely exhausted and it’s January so could be I’m this common so


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Jessica Yarbrough: Yeah, and they come to me so that they can scale their business sustainably without breaking their bank account.


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Jessica Yarbrough: reinventing their business and therefore burning it down to the ground ruining their health or their relationships.


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Jessica Yarbrough: Nice. So


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Jessica Yarbrough: I’m the antidote to all the the hustle grind grind it out, let’s you know let’s get to eight figures and I’m going to gain 100 pounds and divorce my partner and never speak to my children again kind of


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Jessica Yarbrough: You know, what do you really want. Why do you want it may not be eight figures. Usually it’s not


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Jessica Yarbrough: And how can you build a business that allows you to serve in your zone of genius that allows you to make the impact that you want amongst the people that give you energy


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Jessica Yarbrough: And do so in a way that creates a really lucrative and profitable life but also an abundant life and and other areas because it’s it’s never just about the money.


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Jessica Yarbrough: And if that’s your focus, you’re going to do go fall into one of those categories of, you know, breaking your business, your, you know, your bank account, your health.


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Terry Wildemann: And you’re absolutely right. Every single person I know who puts money. First, the challenges run deep and wide, but everyone I know who put service first


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Terry Wildemann: Their challenges tend to be very narrow and shallow, actually. So when you’re in service. First, you know how to work with your client, you know how to take care of yourself first. Yes.


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Jessica Yarbrough: And that’s the difference. That’s a journey and here’s why I’m such a believer in following people that are in alignment with like what, who, who, who you are, who you strive to be what your values are and who is the leader need to show up as that person if you want others to


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Jessica Yarbrough: To follow you. And so, yeah, health care, like showing up as the leader of care so many


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Jessica Yarbrough: People come to me and it’s like I have to remind them to take care of themselves. So sometimes that our conversations like what are you doing to take care of yourself. You’re doing way too much, go get a massage


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Jessica Yarbrough: You know, are you


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Jessica Yarbrough: Going out regularly and I would business strategist, but the high achievers need that they need to be reminded, they need to sometimes have permission to rest permission to take time off.


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Jessica Yarbrough: be reminded that you know sometimes like relaxing is the most beneficial thing you can do for your bottom line.


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Jessica Yarbrough: I mean even


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Jessica Yarbrough: Bloody right


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Terry Wildemann: Energy and all energy, it truly, truly is. So just go on things. You have mentioned is that you’ve had several businesses can you share about those businesses with us.


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Jessica Yarbrough: Yeah. So one of the companies that I created was


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Jessica Yarbrough: Actually a medical tourism company. So this was when that industry was really burgeoning i mean it’s it’s a little bit more


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Jessica Yarbrough: Mainstream now and I had written a business plan and university to build a company, though I lacked


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Jessica Yarbrough: Like the secret sauce to making it work in the US insurance market. And I also liked, of course, the funds to start it up and about six months after I graduated I met the man with a key.


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Jessica Yarbrough: And he happened to be in San Diego. He happened to have the exact same vision as me and the plan and the background and healthcare and the funds and he found the secret sauce.


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Jessica Yarbrough: So we joined forces which if you talk about divine unfolding of your life, what are the chances the odds of that happening to build a company called satori world medical and satori means a state of intuitive illumination. And the irony behind that is building that company.


00:21:43.740 –> 00:21:59.610

Jessica Yarbrough: Lead to a breakdown and nervous emotional breakdown spiritual awakening, depending on who I’m talking to that company and building that showed me what was possible showed me also what I what I needed to change in my life in that state of


00:22:00.720 –> 00:22:13.740

Jessica Yarbrough: Intuitive illumination, it brought me satori brought me to my satori so it was a beautiful journey and, you know, one of the most enriching experiences of my life and


00:22:14.640 –> 00:22:31.290

Jessica Yarbrough: It led me to support multiple other companies and their growth across industries from spiritual spiritual based businesses to other another medical tourism company to ultimately my own consulting practice and my own training company.


00:22:32.040 –> 00:22:40.020

Terry Wildemann: Very, very nice. Congratulations, sir, Jessica. Can you share with my audience how they can get ahold of you.


00:22:40.590 –> 00:22:55.560

Jessica Yarbrough: Well, definitely follow me on LinkedIn. That is my jam. I am there, Monday through Friday, giving value live streams. Lots of published content very tactical step by step. And I would love to connect with you, just let me know. You saw me on Terry show


00:22:56.370 –> 00:23:00.720

Terry Wildemann: There you go. Excellent. And is there any other place to post can get connect with you.


00:23:00.960 –> 00:23:08.340

Jessica Yarbrough: Yeah, of course. You can follow me on Facebook as well. Go to my website. Jessica Yarborough com or download one of my free gifts that I shared with Terry


00:23:09.180 –> 00:23:21.630

Terry Wildemann: Excellent. Well, thank you so much for being here. This was an enchanting conversation absolutely delightful full of business life and leadership wisdom for the awaken the possibilities audience.


00:23:21.990 –> 00:23:32.220

Terry Wildemann: And as you know, awaken the possibilities audience. You can reach me at awakened, you can actually watch this episode at awaken the possibilities com you can also watch the video.


00:23:32.730 –> 00:23:40.080

Terry Wildemann: And at our YouTube channel, which is intuitive leadership and you connect with me in our Facebook group awaken the possibilities also


00:23:40.530 –> 00:24:00.210

Terry Wildemann: So my website is intuitive lots of juicy stuff happening in the world of intuitive leadership. So I would love to say to you have your Best Week Ever audiences and Jessica, thank you so much for your enlightening conversation to your success, everyone.

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