Networking. It can be intimidating, confusing, and sometimes it feels like it’s just not worth the effort. But when done right, networking can open doors to incredible opportunities and transform your business and career. By harnessing the power of leadership and intuition, you can pave the way for prosperous networking that fosters meaningful and lasting connections.
Remember, networking is not about selling. It’s about creating meaningful connections in service to others. Get to know people and be ready to offer referrals. This makes you memorable. Selling immediately is a turn off and can come across as desperate.
Preparing for Networking Success
- Be Clear on Your Ideal Client and Audience
Before you start networking, be crystal clear on who your ideal client and audience are. Creating a detailed avatar of who you truly want to work with will save you time and make your efforts more effective. Who do you see yourself working that brings a smile to your face? Lacking clarity creates confusion and may make you appear unfocused. - Define clear networking goals.
Know your ideal client or job prospect and the events they attend. Use your intuition to guide you. Ask yourself:
- Who is my ideal client or job prospect?
- Where does my ideal client or job prospect meet?
- Who do I want to meet in that group?
- Identify these things for yourself first before online or in-person networking:
- I’m passionate about:
- I’m best known for:
- The most money-making products and services I offer are:
- The results I get my clients are:
- My favorite industry to work in is:
- Learn more about me by:
- I would love to offer you:
- I’m looking for:
- Craft Your Introduction
Practice an introduction that leaves a lasting impression. Speak from the heart. Example: “I provide families with safety and comfort,” is more compelling than “I clean chimneys.” - Listen carefully
Listen to your new connection. Ask open-ended questions that engage and create sincere interest. - Next Steps
Share contact information with a paper or digital business card. Invite your new connection visit your digital calendar and find a time to have coffee or lunch and continue the conversation.
NOTE: It takes at least 12 touches these days to make a sale. Start of slowly and nurture the relationship. Be patient, attentive and authentic.
