My guest writer, professional speaker and mentor, David Newman, shares a dozen low-fee myths that may be holding back your success.
If you want to be a better entrepreneur of your expertise as a speaker, trainer, seminar leader, consultant, coach or facilitator, these were written just for YOU…
Meditate on them.
Post them in your office.
Embrace them and take action on them.
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- Low fees attract low fee clients.
- Premium fees attract premium clients.
- Low fee clients are no easier to get than high-fee clients.
- In fact, high-fee clients are often easier to engage, win, and keep than low-fee clients.
- When they pay more, they pay more attention.
- When they pay more attention, they implement more.
- When they implement more, they get better outcomes and results.
- When they get better outcomes and results, the genuine value of your services rises to meet (and far exceed) the fees they’ve invested.
- There’s always going to be someone better and there’s always going to be someone cheaper. So what?
- Premium clients are not only able to pay more. Not only willing to pay more. They are EXPECTING to pay more. Don’t disappoint them.
- Your pricing is your positioning. Low fees engender low confidence. High fees engender high confidence.
- You need to be “reassuringly expensive.” (Credit; my friend and NSA colleague Bill Bachrach)
David Newman runs Do It! Marketing, a 10-person marketing and training firm dedicated to helping experts speak more profitably. David is also the founder of the Speaker Profit Formula mentoring program. Get David’s free on-demand training for speakers here.